Monday, April 20, 2009

Great Resource for On-line Training

I treated myself to a year subscription of on-line at Lynda.com and it has been fabulous. There is a tutorial for anything I want to do. When I'm stuck, I just log on, find the training module that addresses what I want to do, listen for a few minutes, and I'm on my way. It's great!

Thursday, April 16, 2009

Happy Birthday Strunk and White


For all you editors and writers out there, today is a day to celebrate...it's the 50th anniversary of "Strunk and White's The Elements of Style." What's amazing is this reference is still aplicable today (mostly anyway).

To learn more, visit Suite101, a literary blog.

Monday, April 13, 2009

Great Resource: Target Marketing

I get tons of e-newsletters, most of which I didn't ever ask for. I regularly read one of them: TM Tipline for Target Marketing Magazine. I always find something in it that I can use for my clients. It's a great little read.

Monday, April 6, 2009

Great Resource: Words that Sell


Clients often ask me how I figure out what to say. The answer is, I brainstorm. And to brainstorm, I go to my resource library. My favorite for brainstorming copy is Words That Sell : The Thesaurus to Help You Promote Your Products, Services, and Ideas by Richard Bayan. It is simple to use and always helps me get in the copywriting groove.

Friday, April 3, 2009

Need Paper?

Do you find yourself looking for just a few sheets of great paper? It seems you have to buy single sheets or thousands...and that's not quite what you need.

Jam Paper is a great resource for those quantities somewhere in between.