IAEE DC Chapter Show Buzz Newsletter

If you've ever spent time with anyone in the expositions and events industry, then you know that they are seriously fun people. They take their work seriously, but the take their fun seriously too.

So, when the DC chapter of International Association of Expositions and Events (IAEE DC) asked us to redesign their bi-monthly chapter newsletter and take over production, we jumped at the chance to work with this crowd.

We started with the newsletter template. The chapter had two goals: they wanted it to look professional, and they wanted a structure that was flexible enough to allow for their varied content. Some issues are full of deep content, while other issues are mostly photos of events.

We created a 4-color template that reflects the sense of fun, but that is also polished and clean. We also provide editorial support, which includes managing the editorial calendar, writing articles, and interviewing members. This new newsletter has been well received, and the National organization has used it as an example of great member outreach.