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Jar Gon and Design Girl are on a quest to help the marketing community keep design projects on budget and on time. This month, the Terrific Twosome tackle printing costs. . .
Molly Marketer doesn't understand why the three print bids she diligently collected are so different. We suspect two factors at play: the printers specialize in different kinds of jobs and they specified different paper. The paper you choose and the press the job will run on are the two biggest factors in print pricing. Don't go to a printer who specializes in letterhead if you're printing an annual report.
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