GWU Graduate School of Political Management

How do you get a Gen Y person to choose your graduate program over any other? Wait...the first question is really how do you capture they're attention? Those are questions many graduate schools are facing. Competition is tight, and the school needs to capture the potential students fancy immediately in order to even be considered. For many universities, that means completely changing how they reach out to students.

The George Washington University School of Political Management (GSPM) came to us to redesign their recruitment materials. Together, we help them rethink what students need to know to make a decision to imply. We conducted focus groups with current and potential students, interviewed faculty, and researched competitive programs. The result was a the development of a new tagline: Politics from a New Perspective. We then developed an 8 page brochure that captured the energy of the students and the expertise of the faculty, using photos of actual GSPM students. We created separate brochures for each program, which are inserted in a pocket folder. A die cut window on the overview brochure allows the folder to "change" depending on which program brochure is included.

The result is a versatile piece that prospects can identify with. A bonus is a tremendous savings on mail costs (since the brochure drives prospects to the web site for complete course descriptions and degree requirements).

Feedback from the GSPM Marketing Director: “Two Sisters Creative really partnered with us from start to finish on each concept and project. They have taken the time to understand our audience and create materials that reflect our organization and speak to our audience. They have shown infinite patience and true professionalism through all the ups and downs of developing an identity and implementing creative solutions.”