Xpertcolor Direct Mail

We've been working with Xpertcolor for many, many years. They are simply one of the best printers in the DC area. They're a small shop that does extremely high-calibur work. They're customer service is exceptional, and they proactively make sure the work is done right every time. The only problem is, nobody knows about them.

Xpertcolor came to us to help fix this. We helped them develop a direct mail campaign targeted to graphic designers who are looking for high-quality print, good prices, and great service. This series of 12 postcards plays on the fact that people don't know where they are..."X marks the spot." Each piece includes a postcard of a place in the DC area (some obvious, some obscure) with a bit of trivia about it. Of course, we also talk about the quality Xpert delivers.

They launched the campaign in July of 2008, and have had a terrific response. The purpose was to open the door to an target group that is hard to reach, and the piece has done that. In just the first few months, the campaign paid for itself. And, Xpertcolor is beginning to get the notice they deserve.