Tip #1 to Help You Hire the Right Design Agency: Know your goals

For your marketing efforts to be effective, you must know what you want to accomplish. That may sound obvious, but I estimate that only 25% of my clients can answer that question when I ask it.

The answer doesn’t have to be complicated, but you do need to know whether your goal is to get people to pick up the phone and call you, to get people to go to your web site to register for an event, or something else.

Each of these outcomes requires a different design approach, and may help you decide who you should hire for the job. Discuss them with the designer during the scoping meeting. You’ll get a feeling from the discussion about their ability to design a piece that will help you meet your goals.

Knowing what you want your marketing pieces to do, and including your design team in the strategic thinking about how to accomplish it, will lead to a better finished piece and a good working relationship with your designer.