Greater Reston Arts Center

One of the challenges many of our clients face is figuring out how to convey the feel of their organization and explain everything they do in a very limited space (such as a 4-pg brochure). That was the challenge facing the Great Reston Arts Center when they asked us to develop a brochure for them.

They needed the brochure to do several things: it needed to convey the quality of the programs GRACE offers, it needed to show prospective members the variety of programs (that GRACE is a center for arts education as well as a place to showcase fine arts), and it needed to have the usual information about membership. This was a tall order for a small brochure!

We came up with an Accordion fold brochure that is actually as series of five postcards, each with one word that describes the mission of GRACE. The back has information about the center. The best part, according to the client, was that the brochure fits in a shirt pocket. Prospects liked it too...it gave them a feel for GRACE and what their membership would mean.